Business Spotlight: Barbara's New Beginnings

“Does Your Bra Really Fit?” Barbara's New Beginnings is an award-winning lingerie fitting boutique. With over 10,000 bras in stock at both the Fort Wayne and Indianapolis locations, each client is provided with a luxury of choices to build her own custom-fitted lingerie wardrobe. Certified Professional Fitters at Barbara's train for 90 days before fitting alone. Truly every woman can find her perfect fit at Barbara's. Lingerie styles available include lacy French bras with matching panties, t-shirt bras, nursing bras, high-impact sports bras and more in AAA thru N cup! Indiana native and store owner Barbara Gilbert listens to fitter and client feedback and preferences before hand-picking lingerie styles for the two Barbara's New Beginnings locations. A walk into either store, with chandeliers, colorful accessories and smiling employees offering coffee and tea to clients, will show why many loyal clients say, “I just love shopping at Barbara's!”

Barbara's New Beginnings has been voted Top Shop for Bra Fitting in the USA & Canada from Intima Magazine, a success that owner Barbara Gilbert attributes to having caring customer service and the right bra for every woman. Barbara founded the first store in Fort Wayne in  the year 2000, starting with just 400 square feet, with herself as the sole employee. Barbara  personally understands the struggles of women seeking to feel feminine and comfortable. While in the hospital for a congenital pancreas illness, Barbara met many women who had undergone breast surgery due to mastectomy. As Barbara listened to the ladies' stories of struggling to find bras that fit well post-surgery, she realized that she was called to find solutions for these women and any woman wanting a better-fitting bra. Barbara dreamed of creating an ultra-feminine and inviting boutique where all women could feel beautiful and special. Then she set out to do so! The store's logo, a colorful magenta butterfly, symbolizes the new beginnings all women have in life.

A woman who has never had a professional bra fitting before will be amazed at how much taller she stands and how much better she feels after her Barbara's experience. Certified Professional Fitters  address and conquer bra woes such as habitually falling shoulder straps, band riding up in the back, ill-fitting cups and unflattering fit and shape. A large selection of stock in gorgeous fashion colors and luxe basics ensure comfort and beauty for all ladies who shop at Barbara's.

Shopping for lingerie is, by nature, an intimate experience. Ladies who have been frustrated by the trial and error of choosing styles and bra sizes in the past may have felt less than excited to take the time for a professional bra fitting. These ladies will be surprised at how comfortable this process can be. Barbara's New Beginnings' Certified Professional Fitters make the fittings at once fun, informative, and empowering! No need to run in and out of the dressing room in search of the elusive perfect fit. Clients try on bras that her fitter selects for her personally in large, private dressing rooms with comfortable chairs and pretty curtains. Each bra is assessed for fit and performance as the fitter demonstrates proper adjustment. An expertly fitted bra will stay in place no matter how a woman moves and will align the spine for better posture with less back and shoulder pressure. Better lift means that a woman's clothes will fit better and she will look longer and leaner instantly!

Barbara Gilbert, upon accepting her Intima Magazine award in New York City last year, said “I love what we do. This isn't just a bra business. It's a caring business!” Parting words from just-fitted customers have included, “I feel like I look 10 pounds thinner,” “My clothes fit so much better,” and “I just found my new favorite store!” Affirmations such as these make Barbara proud to grow her business, and give more Indianapolis-area women the uplifting experience they deserve.