Business Spotlight: Barbara's New Beginnings

“The Best of Intima Awards Barbara's New Beginnings as 2013 Top Shop Winner”

Does your bra really fit? The ladies at Barbara's New Beginnings have been professionally fitting undergarments for over 13 years. Barbara's New Beginnings is a unique boutique whose target clients are women from 9-99 who want a bra that fits properly. A glance at the store's retail offerings showcases the fact that Barbara's is so much more than a lingerie store: aside from over 10,000 bras from AAA-N cup in the store's ample stockroom, one can find fun statement jewelry hand-selected from New York, gorgeous lingerie (including sexy bra and panty sets from AA-K cup) handbags and cup-sized swimwear year-round.

The store (whose original location is in Fort Wayne) has been in the Indianapolis area for nearly four years now. This year, the Barbara's team won an Intima award for being the Top Shop in all of the USA and Canada in the Personal Touch category. Winning this “Oscar of the lingerie industry” award is a true honor for the store; owner Barb Gilbert, says “We are here to be a caring business and make women feel beautiful and comfortable. This award makes us feel recognized for how much we care about our customers.”

The 9th edition of Best of Intima, the most prestigious awards ceremony honoring North America’s best independent retailers in lingerie, swimwear and loungewear took place on August 4th in New York City. Intima magazine is an Italian international lingerie retailers publication. Photos of Barbara's New Beginnings have been featured in a special Best of Intima Awards edition, as well as photos from the awards ceremony in New York City.

This year over 200 nominations put forward by the distinguished jury panel – comprised of representatives from some of the world’s most renowned intimate apparel brands – were taken into consideration before arriving at 33 finalists in five categories: Personal Touch, for the retail space that reflects the individuality of the owner and has a strong emphasis on one-on-one customer service (Barbara's won the top honor in this category,) Concept Store, for a shop with a strong theme reflected in its décor and unique product offer; European Flair, for a boutique with a continental feel and large selection of imported brands; and finally, The Best of Intima’s Choice, for those shops that won the hearts of the editors, regardless of the jury’s votes.

The Certified Professional Fitters at Barbara's have enjoyed meeting more women in the Indy area as excitement about the store and its client base grow. Fitters love showing women how being professionally fitted is important; they educate each woman on what to look for in terms of fit and lift based on her body frame and style preferences.

The Barbara's shopping experience is fun and fabulous – much like shopping with a friend or sister who really knows her stuff. Clients of Barbara's have reacted positively to their fittings, leaving “bad bra days” behind in favor of an uplifting experience. Each lady seeking undergarments for special occasions, weddings, breastfeeding, active wear, or everyday comfort can come to Barbara's for her own New Beginning.