Business Spotlight: Barbara's New Beginnings

“Does Your Bra Really Fit?” Barbara's New Beginnings is an award-winning lingerie fitting boutique. With more than 10,000 bras in stock at both the Fort Wayne and Indianapolis locations, each client is provided with a variety of choices to build her own custom-fitted lingerie wardrobe. Professional fitters at Barbara's train for 90 days before fitting alone. Truly, every woman can find her perfect fit at Barbara's. Lingerie styles available include lacy French bras with matching panties, t-shirt bras, nursing bras, high-impact sports bras, and more in AAA thru O cup! Indiana native and store owner Barbara Gilbert listens to fitter and client feedback before hand-picking lingerie styles for the two Barbara's New Beginnings locations. A walk into either store with chandeliers, colorful accessories, and smiling employees will show why many loyal clients say, “I just love shopping at Barbara's!”

    A woman who has never had a professional bra fitting before will be amazed at how much taller she stands and how much better she feels after her Barbara's experience. Professional fitters address and conquer bra challenges such as falling shoulder straps, band riding up in the back, ill-fitting cups, and unflattering fit and shape. A large selection of stock in gorgeous fashion colors and everyday basics ensure comfort and beauty for those who shop at Barbara's.

    Shopping for lingerie is by nature an intimate experience. Women who have been frustrated by the trial and error of choosing styles and bra sizes in the past will be surprised at how comfortable this process can be. Barbara's New Beginnings' professional fitters make the fittings fun, informative, and empowering! No need to run in and out of the dressing room in search of the elusive perfect fit. Clients try on bras that that are personally selected for each individual by a professional fitter in private dressing rooms with comfortable chairs and pretty curtains. Each bra is assessed for fit and performance as the fitter demonstrates proper adjustment. An expertly fitted bra will stay in place no matter how a woman moves and will align the spine for better posture with less back and shoulder pressure. Better lift means that clothes will fit better giving a longer and leaner appearance instantly! 

    Barbara says “I love what we do. This isn't just a bra business. It's a caring business!” Parting words from customers have included, “I feel like I look 10 pounds thinner,” “My clothes fit so much better,” and “I just found my new favorite store!” Affirmations such as these make Barbara proud to grow her business and give more women the experience they deserve. 
     Enjoy the personal and professional care that our customers experience and discover the difference of a proper fitting bra.  We look forward to helping you find your New Beginning.