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Moving the Ball: How the NCAA Shapes and Manages its Brand in Changing Times

Event Title: Moving the Ball: How the NCAA Shapes and Manages Its Brand in Changing Times

Event Description: The NCAA is among one of the nation's most well-known nonprofit organizations, but its mission to support student-athlete success on the field, in the classroom and for life is often misunderstood. Audience members are invited to hear from Amy Dunham, managing director of strategic communications, to learn more about how the NCAA works to shape and manage its brand. During the session, you will learn about the research, strategies and tactics the Association's communications department uses to change perceptions and how you might apply this information in your own company or position. Also, you'll learn how the organization is collaborating with its member schools and supporters to educate audiences about the value of college sports.

Date of Event: 3/8/2016

Event Location: Marott Apartments
2625 North Meridian Street
Indianapolis, IN 46208

Beginning Time: 11:0:0 AM

Ending Time: 1:0:0 PM

Event Cost: $30.00 for Members; $45 for Non-Members

Event Website:

Contact Name: Lavon Simpson

Contact Email Address:

Earlier Event: March 5
500 Festival Miler Seriew
Later Event: March 8